Warning:invalid clicks and impressions part1

“Clicks on Google ads must result from genuine user interest.”

That’s the first line of the most highly debated section of the program policies. This section of the policy lays out the guidelines for what constitutes a valid click. If you click your own ads, those clicks are invalid. If you program (or purchase) some piece of software to click your ads, those clicks are invalid. And these types of invalid clicks are click fraud. Click fraud is fraudulently clicking your own or someone else’s ads with the intent of affecting AdSense revenues or AdWords costs and is enough to get you banned from AdSense completely, no questions asked — and please don’t re-apply.

A valid click or impression has these qualities:

  It’s initiated by a real user to your Web site.

  The actual click is performed by a real, live person.

  The click is the result of genuine interest in the content of the advertisement by the real, live person.

Any clicks that don’t meet these requirements can be (and usually are) considered invalid clicks. Clicking your own ad even one time could get you banned from AdSense. It’s not worth it.

Passage reproduced from:http://gadsence.blog.co.in/2011/02/11/warninginvalid-clicks-and-impressions-part1/

See also:

Why to setup google adsense on your own sites?

Setting up for google adsense part 1

Setting up for google adsense part 2

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Google's policies about adsense

If you’ve read anything at all online about AdSense, you’ve probably seen the phrase “familiarize yourself with the AdSense Program Policies” at least as many times as you’ve seen the moon. There’s good reason for that.

Google is very strict about AdSense users (publishers, in their jargon) following the guidelines set forth in the AdSense Program Policies document. If you don’t adhere to the program policies, Google reserves the right to disable your AdSense account. And Google will — faster than you can say “What did I do wrong?” They’re that serious about the guidelines because the appearance of your site and your adherence to their guidelines determine how people view the advertisements. Google wants to be in users’ good graces, and your cooperation helps to accomplish that.

The program policies aren’t filled with quite as much legalese as you might find in other policy documents, but you’ll encounter ten-dollar words like pursuant. Here’s a quick list of what you’ll encounter in the policy document:

  Legalese
  Invalid clicks and impressions
  Encouraging clicks
  Site content
  Copyrighted materials
  Webmaster Guidelines
  Site and ad behavior
  Ad placement
  Competitive ads and services
  Product-specific policies

See also:

Things about google adsense ads

Rules about google adsense

The potential of google adsense

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