2011年1月22日星期六

Setting up for google adsense part 1

One misconception that I had when I wanted to start using AdSense was that it would be difficult and time-consuming to set up. Boy, was I wrong! Setting up the account doesn’t require your first born child or your signature in blood. Setting up the account takes only a few minutes and a minimum of information. But how you set up the account is determined by whether you already have a Google account.

Having a Google account isn’t a requirement, but it can be useful. If you don’t have a Google account, you’re missing out on other Google applications, like Gmail (Google’s Web mail program), possibly AdWords (the other side of AdSense; it’s a pay-per-click advertising program in which you only pay for ads that users click), and Google Analytics (a Web site traffic measurement program that tells you all kinds of cool information about who visits your site and what they do while they’re there). A Google account makes connecting all these applications considerably easier, too.


If you’re going to use AdSense, you most definitely want to have some kind of Web site analytics program. A Web site analytics program tracks the number of visitors to your site and some of their behaviors while they’re on your site. You can use a program like AWStats or ClickTracks, but those programs are nowhere near as easy to use as Google Analytics.

Google Analytics is free, and it integrates with AdWords and AdSense, so it makes it easy to track your efforts in those programs. You may also want a program that’s easy to understand and use. Google Analytics fits that bill, too. And did I mention the program is free?

But I digress.

One reason that many people choose not to have a Google account is because they don’t like the way that Google collects personal information. People fear that because Google’s claim to fame is its ability to analyze the heck out of online information, it’ll use its expertise to dredge up all the personal information that it can about them. To some people it just feels far too much like Big Brother is watching.

Continue in setting up for google adsence part2

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