Can I use AdSense on more
than one Web site?
Sure you can, and here are a couple ways to do it. First, you can use the same AdSense code on all your sites, and the metrics — the tracking measurements, like number of clicks and payment for clicks — are all collected in the same report with no way to differentiate the Web site.
The other way you can track multiple sites (or even different pages within the same site) is to use Google channels. Channels simply allow you to track different sites or pages on a site by using code that’s written to indicate each separate channel you set up.You can set up channels by URL or by custom-defined differentiators.
Can I have more than one
AdSense account?
Having more than one account might seem like a good idea in certain situations. For example, if you run multiple Web sites, you might want to have a different AdSense account for each of those sites. Google doesn’t think that’s such a great idea.
You’re limited to a single AdSense account per payee. You can differentiate between ads on your various Web sites with the channels that I mention earlier in the preceding section, but having two accounts is a no-no.
Google’s very sensitive about the ways in which publishers use AdSense capabilities. Reading through the AdSense program policies before you even being to set AdSense up for your Web site is a very good idea. Google won’t think twice about banning policy violators from using AdSense.
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See also:The architectural highlights in Europe Part 2
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