“Clicks on Google ads must result from genuine user interest.”
That’s the first line of the most highly debated section of the program policies. This section of the policy lays out the guidelines for what constitutes a valid click. If you click your own ads, those clicks are invalid. If you program (or purchase) some piece of software to click your ads, those clicks are invalid. And these types of invalid clicks are click fraud. Click fraud is fraudulently clicking your own or someone else’s ads with the intent of affecting AdSense revenues or AdWords costs and is enough to get you banned from AdSense completely, no questions asked — and please don’t re-apply.
A valid click or impression has these qualities:
It’s initiated by a real user to your Web site.
The actual click is performed by a real, live person.
The click is the result of genuine interest in the content of the advertisement by the real, live person.
Any clicks that don’t meet these requirements can be (and usually are) considered invalid clicks. Clicking your own ad even one time could get you banned from AdSense. It’s not worth it.
Passage reproduced from:http://gadsence.blog.co.in/2011/02/11/warninginvalid-clicks-and-impressions-part1/
See also:
Why to setup google adsense on your own sites?
Setting up for google adsense part 1
Setting up for google adsense part 2
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