Site content

Here’s where the program policies begin to get interesting. Okay, not really. There is rarely anything interesting about program policies. But a lot of meat is in this section of the program policies, and you should pay close attention to what’s here.

Google’s requirements for site content are basic: no violent content, no adult content, nothing related to gambling, and nothing associated with any type of illegal activities. But that’s not all. Google also frowns on Web sites that are related to anything that could be construed as controversial — tobacco, alcohol, prescription drugs, and weaponry of any kind. Google stops just short of disallowing ads on political pages, though that might not be a bad idea.

Think of it this way: If you were Google, what would you not want your name associated with? Just about anything you come up with will probably be on the restricted list that Google’s created. Read the list closely. Google doesn’t accept I didn’t know as a good excuse for violating the policies.

 

See also:

The charms of the Mediterranean-Rome and Florence

Why spring is great?

Why summer is great?

 

Author: Joe
Partner: convert dvd to mp3 from Daniusoft

Encouraging clicks

The next section of the AdSense Program Policy document addresses the kinds of things you shouldn’t pull in an attempt to encourage people to click on your ads. I know this is a little negative, but it’s important that you pay attention to these no-nos because ignoring them could have dire consequences.

You can’t point out ads. You can’t pay people to click your ads. You also can’t use any kind of misleading titling around the ads (for example, using a Favorite Sites title when the ads really are just advertisements), and you must be cautious about the graphics you include around ad blocks. If they’re at all misleading and appear to be associated with the ads, that’s more fodder for the banning machine.
In short, all you can really do to encourage ad unit clicks is to place the ads in the best possible locations. Make them appealing with the design tools that Google provides and then leave them alone. Much more than that and you run the risk of landing on Google’s black list.

 

See also:

Day 6-8 of a two week tour

Day 1-5 of a two week tour

How to see more during your trips? Part 2

 

Author: Joe
Partner: dvd to mp3 from Daniusoft

Warning:invalid clicks and impressions part1

“Clicks on Google ads must result from genuine user interest.”

That’s the first line of the most highly debated section of the program policies. This section of the policy lays out the guidelines for what constitutes a valid click. If you click your own ads, those clicks are invalid. If you program (or purchase) some piece of software to click your ads, those clicks are invalid. And these types of invalid clicks are click fraud. Click fraud is fraudulently clicking your own or someone else’s ads with the intent of affecting AdSense revenues or AdWords costs and is enough to get you banned from AdSense completely, no questions asked — and please don’t re-apply.

A valid click or impression has these qualities:

  It’s initiated by a real user to your Web site.

  The actual click is performed by a real, live person.

  The click is the result of genuine interest in the content of the advertisement by the real, live person.

Any clicks that don’t meet these requirements can be (and usually are) considered invalid clicks. Clicking your own ad even one time could get you banned from AdSense. It’s not worth it.

Passage reproduced from:http://gadsence.blog.co.in/2011/02/11/warninginvalid-clicks-and-impressions-part1/

See also:

Why to setup google adsense on your own sites?

Setting up for google adsense part 1

Setting up for google adsense part 2

Sponsor:DVD Ripper Software

Warning:invalid clicks and impressions part2

You don’t have to say it. I hear your objection: How are you supposed to know how the ads apply to your site if you can’t follow them? Or how will you know how the ads will look or how they will integrate into your Web site?

Well . . . it’s half about trust and half about testing. Trying to view every single ad that’s shown on your Web site probably isn’t prudent. Because ads rotate constantly and each site visitor might see a different ad set — also called an ad group or an ad block — you probably couldn’t view all the ads, even if you wanted to.

Instead, AdSense has a testing capability — the AdSense preview tool. It’s a small application you have to download and add to your computer’s registry, which allows you to see what the ads look like and how they behave without having to click your own ads.

Download the preview tool from the AdSense Help Center at google.com/adsense/support/. In the Help Center, search for preview tool. You should be taken to a search results page where the top result is a link to the page from which you can download the preview tool. The directions
on the page walk you through downloading and installing the preview tool.

Here’s one catch: If you’re a Firefox user, the preview tool won’t be much help. It only works with Internet Explorer. For the purposes of previewing your AdSense ad blocks, it might be wise to keep Internet Explorer as a backup browser. You don’t have to use it all the time — just when you want to preview your AdSense ad blocks.

Passage reproduced from:http://gadsence.blog.co.in/2011/02/11/warninginvalid-clicks-and-impressions-part2/

See also:

Things about google adsense ads

Rules about google adsense

The potential of google adsense

Sponsor:Best DVD Ripper

Quick but important note:Legalese of adsence!

The document starts with an explanation of Google’s legal rights. Basically, the Google lawyers are telling you that you need to be nicer and follow the guidelines Google sets forth or Google can — and will, if it becomes necessary — disable your AdSense account. The rub here is that after your account is disabled, you’re just finished. You can’t use AdSense anymore. (Yes, you could try to cheat fate by creating a new account, but if Google finds out it’s you, they’ll just shut you down all over again.)

See also:

AdWords: The flip side of AdSense

What is google adsense and why do you use it?

Is adsense right for you?

Sponsor:DVD Rippers

Google's policies about adsense

If you’ve read anything at all online about AdSense, you’ve probably seen the phrase “familiarize yourself with the AdSense Program Policies” at least as many times as you’ve seen the moon. There’s good reason for that.

Google is very strict about AdSense users (publishers, in their jargon) following the guidelines set forth in the AdSense Program Policies document. If you don’t adhere to the program policies, Google reserves the right to disable your AdSense account. And Google will — faster than you can say “What did I do wrong?” They’re that serious about the guidelines because the appearance of your site and your adherence to their guidelines determine how people view the advertisements. Google wants to be in users’ good graces, and your cooperation helps to accomplish that.

The program policies aren’t filled with quite as much legalese as you might find in other policy documents, but you’ll encounter ten-dollar words like pursuant. Here’s a quick list of what you’ll encounter in the policy document:

  Legalese
  Invalid clicks and impressions
  Encouraging clicks
  Site content
  Copyrighted materials
  Webmaster Guidelines
  Site and ad behavior
  Ad placement
  Competitive ads and services
  Product-specific policies

See also:

Things about google adsense ads

Rules about google adsense

The potential of google adsense

Sponsor:DVD Ripper