6. On the same page, choose a color scheme for your ad. Google has several pre-made color schemes available in the drop-down list to the right, or you have the option to specify border, title, background, text, and URL colors by hexadecimal number. This is useful if you know the exact hexadecimal numbers of your Web page design and want to match them. For your purposes, select Seaside from the drop-down list.
7. Still on the same page, choose Slightly Rounded Corners from the Corner Styles drop-down list.
The other options available here are Squared Corners or Very Rounded Corners. Visually, each has a different appeal to people in different situations and on different Web sites.
8. For the last option on the page, choose Show Public Service Ads from the drop-down list and click Continue.
What’s this about public service ads? Well, Google shows public service ads when your site is so new that it can’t be properly populated with paid ads and when your site content doesn’t match ad content. You can choose to have these ads displayed, to have ads from another service displayed, or to have a solid color displayed as a placeholder if either of these situations applies.
9. In the new page that appears, click Continue.
This page of the wizard gives you the option to assign the ad to a channel, but you have not yet set up channels. I show you how to set up channels in Chapter 14. For now, channels aren’t an aspect of AdSense that you need to worry about. They’re for tracking your ads, but before you can track them you need to know how to create them and get the highest percentage of clicks possible. After all, tracking nothing — which is exactly how many clicks you’ll have if you do your ads wrong — still leaves you with nothing to track.
10. In the new (and final) page that appears, enter a name for your ad unit in the appropriate field and then click the Save and Get Code button.
When the page appears, a default name is already filled into the Name text box. I recommend renaming the ad unit something useful, but if you want to leave the default name, that’s fine.
11. Copy the code provided by AdSense and paste it into the HTML code of your Web site.
How you access your HTML code depends on how you got your code in the first place. If you’re using an HTML Editor/Web Page Creation program to design your Web site, you may need to dig around the menus to find out how to get the raw HTML code on-screen. If you’re writing your code from scratch, though, all you need to do is pull up the Web site code and paste the ad code into the spot on which you want AdSense ads to appear.
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Author: Joe Source:Seo Research Blog
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